(English translation)

LANDR is redefining the collective creation and promotion of new music with the launch of LANDR Challenges.

Each Challenge will feature established music artists, influencers and brands as “hosts” providing curated content to be used in contestants creating original music or remixes.

Participation is free and contestants are encouraged to share their creations with family, friends and networks. The goal: get as many votes as possible for your tracks.

“We are fostering a new sense of co-creation and community ownership, to support what many in the Creator Economy are trying to do on their own. The experience will give everyone that little extra push to inspire, if they host, or push themselves to up their game, if they submit a track,” explains Daniel Rowland , award-winning producer and director of strategy and partnership at LANDR. "The community aspect will open up new connections and new ways to make and share music together."

Finalists will be determined solely through fan voting, and the host reserves the right to choose between 1 and 20 winners from that list.

The voting public will also have a stake in the outcome, as up to 100 voters for the winning tracks will receive 10% ownership when the songs are released, with the remainder going to the winning host and contestants.

“We see this as a new addition to other fan engagement and promotion approaches,” says Rowland. “Artists or brands can launch a Challenge to celebrate a new release or to engage fans in a remix or other creative project or campaign. Fans can find a new way to get involved with the music they love by acting as A&R for the creative community. It puts a different spin on the artist-fan relationship that will foster creativity and meaningful connections.”

The initial challenge will be hosted by LXGEND , an online producer, songwriter, artist, and educator with a community of devoted fans, followed soon by Austin Millz and Social House.